Sherwood Park, Alberta · opcelerateneural.ca
The ratios that decide if the studio lives.
A local paper ledger of LTV, CAC, ARR, margins, cash, and working capital. One idea per sheet. No production deploy. Figures only when a file on this Mini can stand behind them.
The firm
Opcelerate Neural Inc.
201 Kaska Rd #143
Sherwood Park AB T8A 2J6
Incorporated 23 Feb 2026
What we sell
Projects, retainers, Academy seats, Mac mini private-AI setups, Neural Scout. Cash arrives as deposits, invoices, and (someday) repeating licenses.
This file
HQ Mini only. Keyboard or click to turn the sheet. Print makes one landscape page per folio.
Alberta registry #2027920723 · public address from about.html · not a balance sheet
How to read
Three stamps. An em dash is a fact.
If a ratio has no booked number, the sheet shows a dash. That is the honest close. Mixing list prices, bid quotes, and cash is how studios lie to themselves.
Booked
On an invoice or payment record in HQ. ProShield kickoff and SagePrint invoice lines live here.
Public offer
List prices on academy, offer-menu, Mac mini, pricing, Neural Scout pages. Not ARR. Not LTV.
Proposal
Rate cards and bid packs. Strathcona 26.0060 hours are a quote. They are not revenue.
← → or click the sheet to advance · Shift-click or ← for previous · Home / End · Google Ads ~$12.88 was not found on disk this pass, so it is not stamped.
01 · Customer
LTV
Plain English
What one customer is worth over the whole relationship, after the cost to serve them — not the first invoice, the whole stay.
or average monthly profit per account × months they stay
Why it matters here
A Sherwood Park studio mixes one-off projects (website rebuilds, Mac mini setups, corporate sprints) with things that can repeat (retainers, Academy, Neural Scout licenses). LTV is only real once someone stays. A $3,500 rebuild without a care plan is a job, not a lifetime.
Opcelerate figure
Not booked yet
No completed customer lifetime on file. Do not back into LTV from list prices.
Public offers exist ($25 group, $50 private, $2,500 corporate sprint, $3,500 rebuild, $3,000 Mac mini setup) — those are price tags, not LTV.
02 · Customer
CAC
Plain English
What it costs, in sales and marketing cash, to win one new paying customer.
÷ new customers acquired in that period
Why it matters here
Academy seats and Mac mini jobs can be cheap to close in person in Strathcona County. Neural Scout and municipal work are slow hunts. If ads spend and founder time go out and no one pays, CAC is infinite — not zero.
Opcelerate figure
Not booked yet
No closed CAC period. Historical Google Ads ~$12.88 (Jul 16–Aug 12 2026) was not found in HQ files this pass, so it is not used.
Searched HQ HTML/CSV/MD/JSON for “12.88”; only a site-map node radius matched. ads-pmax-assets holds creatives, not spend.
03 · Revenue
ARR
Plain English
The annual value of revenue that is contracted to repeat — retainers, licenses, memberships. Not a pile of one-time projects annualized after the fact.
if they are monthly. Exclude one-time projects, deposits, and unpaid invoices.
Why it matters here
Neural Scout as a yearly license, a $350/mo care retainer, Academy memberships — those could become ARR. A ProShield kickoff deposit cannot. A Strathcona rate card cannot. A $2,500/mo Starter tile on pricing.html is a public offer, not a booked subscription.
Opcelerate figure
Not booked yet
SagePrint $350/mo lines exist and are unpaid. Unpaid is not ARR. Scout $96k/yr is a list price.
sageprint-invoices.html · pricing.html · neural-scout.html · generate_strathcona_260060.py (proposal, not ARR)
04 · Margin
Gross margin
Plain English
What is left of revenue after the direct cost of delivering the work — hardware, contractors, usage, the hours that had to be there.
Why it matters here
Mac mini jobs have a hardware line (at cost) plus a $3,000 setup offer. Academy is mostly time. Neural Scout is mostly time and compute. If founder hours are not counted, the margin is a vanity number. Count them or say you did not.
Opcelerate figure
Not booked yet
No COGS ledger on HQ. Do not invent a percentage from list prices.
mac-mini-ai-agent.html states hardware at cost + $3,000 CAD starting setup — an offer, not a posted margin.
05 · Margin
Contribution margin
Plain English
What is left after every cost that moves with that customer — delivery, plus the sales cost that only exists because they exist. The money that can pay rent and keep the Mini on.
Contribution margin % = contribution ÷ revenue
Why it matters here
A $25 group lab can show a high gross margin and still contribute nothing if it eats an evening that could have closed a retainer. Contribution is how you choose Academy vs Scout vs a website rebuild.
Opcelerate figure
Not booked yet
No variable-cost book. Formula stays; ratio waits.
No P&L folder found under HQ. invoices/ contains ProShield PDFs only.
06 · Retention
Churn
Plain English
Who left. Count logos (customers) and dollars (revenue) separately. A $350/mo retainer leaving is not the same as a $25 lab seat not coming back.
Revenue churn = recurring $ lost ÷ recurring $ at start
Why it matters here
Projects end on purpose. That is not churn. Churn starts when a retainer, Academy habit, or Scout license was supposed to continue and did not. Until a cohort exists, there is nothing to churn.
Opcelerate figure
Not booked yet
No customer cohort file. One deposit is not a retained logo.
Do not treat ProShield kickoff or unpaid SagePrint lines as churned or retained.
07 · Retention
Net dollar retention
Plain English
The same logos, a year later: did they pay more, less, or leave? Expansion (Scout add-on, more Academy, a care plan on a rebuild) can push NDR over 100% even if a few logos leave.
÷ starting ARR
Why it matters here
The studio’s actual strategy is expansion: scan → project → retainer → private AI on a Mac mini → Scout. NDR is how you know that ladder is real. Without starting ARR, NDR is undefined — not 0%.
Opcelerate figure
Not booked yet
No starting ARR cohort. Undefined, not zero.
ARR sheet in this ledger is also a dash. NDR cannot be computed from offers.
08 · Payback
CAC payback
Plain English
How many months until that new customer’s contribution has paid back what it cost to win them.
Why it matters here
A $3,000 Mac mini setup paid on invoice can pay back CAC the same week. A Scout license billed yearly should pay back inside the year or the hunt was too expensive. Municipal work with a long quiet period after the bid is a different clock — do not average them into one fake month-count.
Opcelerate figure
Not booked yet
CAC is a dash. Payback cannot be shorter or longer than a number we do not have.
Needs booked CAC and booked contribution. Both absent.
09 · Working capital
Cash conversion cycle
Plain English
How many days cash is stuck between doing the work and being able to spend the money. Shorter is freer. Negative means customers fund the work before you pay suppliers.
For this studio, inventory days (DIO) are usually ~0, so CCC ≈ DSO − DPO
Why it matters here
ProShield-style deposits pull cash in before delivery. SagePrint-style unpaid invoices trap cash after delivery. The studio can look busy and still be tight if AR sits. Do not average a deposit job with an unpaid retainer into one pretty CCC.
Opcelerate figure
Not booked yet
DSO, DIO, and DPO are all dashes. Pattern is visible; a day-count is not.
See DSO (SagePrint AR on file) and deferred revenue (ProShield deposit on file).
10 · Working capital · you wrote ESO
DSO (you wrote ESO)
Plain English
Days Sales Outstanding: how long, on average, it takes to collect an invoice. In a working-capital list, ESO is this number — not an equity metric.
Why it matters here
Retainers and extra-hours settlements that sit unpaid are the studio’s real credit risk. A Mac mini or Academy seat paid by Interac the same week barely touches DSO. The unpaid stack is where a one-person shop runs out of cash.
Opcelerate figure
Booked AR, not DSO
SagePrint INV-SP-2026-08 · issued 28 Aug 2026 · $10,696.88 CAD GST-in · every line Unpaid. Days outstanding not computed — no closed sales figure for a period.
sageprint-invoices.html: $1,837.50 retainers Apr–Aug at $350/mo + $8,859.38 extra-hours settlement. MSA ON-MSA-2026-001. Not collected.
11 · Working capital
DPO
Plain English
Days Payable Outstanding: how long we keep other people’s cash before paying suppliers — hardware vendors, contractors, ads, tools.
Why it matters here
Mac mini hardware bought then billed “at cost” only helps if the client pays before the card bill. Stretching DPO on purpose is a bank; stretching it because we forgot is a hole. No AP book means we cannot claim either.
Opcelerate figure
Not booked yet
No accounts-payable ledger in HQ invoices/ or reports/.
invoices/ holds ProShield customer PDFs only. Supplier bills not filed there.
12 · Working capital
Working capital
Plain English
The cash cushion: current assets minus current liabilities. Receivables, cash, and deposits we hold, minus bills we owe and revenue we have not earned yet.
Why it matters here
A studio can have a large ProShield deposit in the bank and still have thin working capital if that cash is deferred revenue (a liability) and SagePrint AR is slow. The Mini does not run on invoices. It runs on cash that is actually ours.
Opcelerate figure
Not booked yet
No balance sheet on disk. Pieces exist (AR, a deposit); the subtraction does not.
Do not net $8,880 and $10,696.88 into a fake WC figure. Different customers, different stamps.
13 · Efficiency
Burn multiple
Plain English
How many dollars of cash we burn to buy one dollar of new ARR. Lower is better. A services shop that does not yet have ARR should not pretend this is 0.
Net burn = cash out − cash in from operations
Why it matters here
Founder time, ads, hardware, and the Academy calendar are burn. A kickoff deposit is not new ARR. Until retainers and Scout licenses collect, the multiple is “spending to find the first repeating dollar,” not a SaaS scoreboard.
Opcelerate figure
Not booked yet
No net-burn close, no net-new ARR. Undefined.
ARR in this ledger is a dash. Burn multiple needs both sides.
14 · Accrual
Deferred revenue flow
Plain English
Cash we already hold for work we have not delivered. It walks in as a deposit, sits as a liability, and leaves the liability (becomes earned revenue) when the work is done.
Why it matters here
Capture kickoffs, corporate sprints prepaid, Scout billed annually up front — these are the studio’s deferred-revenue machine. Spending the deposit as if it were profit is how a project goes underwater before week two.
Opcelerate figure
Booked deposit
ProShield × CK Condo kickoff, GST included. Invoice index 28 Aug 2026: received $8,880, remaining $0. Two 28 Aug Interacs noted as claim-in-RBC by 26 Sep 2026. Not earned revenue until capture work is delivered.
invoices/proshield/ON-PS-2026-0825-01, 0826-02, 0828-03, 0828-04 · proshield-invoices.html · $2,500 + $3,000 + $2,500 + $880
15 · Working capital
Negative working capital
Plain English
When current liabilities exceed current assets. Often a sign of distress. Sometimes a sign that customers pay before we do the work — deferred revenue sitting as a liability while cash sits in the bank.
Prepaid / deferred revenue is a current liability
Why it matters here
A healthy version for this studio: deposits collected, hardware not yet bought, work not yet delivered. An unhealthy version: unpaid SagePrint-scale AR, no cash, and a deposit already spent. Same label, opposite lives. Need a balance sheet to tell them apart.
Opcelerate figure
Not booked yet
The ProShield deposit would land as a liability if books were on accrual. That is not a WC total.
No statement of financial position in HQ. Do not call the studio “negative WC” from one deposit.
16 · Basis of books
Cash basis
Plain English
Count money when it moves. Invoice sent? Silent. Interac lands? Revenue (or a deposit in the bank). Bill unpaid? It does not exist yet.
Cash expense = amounts actually paid in the period
Why it matters here
A one-person Sherwood Park shop eats on cash basis whether CRA gets an accrual package or not. SagePrint’s $10,696.88 is nothing on this clock until it lands. ProShield is something on this clock when the Interacs are claimed.
Opcelerate figure
Recorded received
Invoice index stamps the kickoff received. Aug 25 $2,500 and Aug 26 $3,000 described as Interac received; Aug 28 $2,500 + $880 described as sent, claim in RBC. SagePrint $10,696.88 is $0 on cash basis (unpaid).
proshield-invoices.html · sageprint-invoices.html. Not a bank-statement close.
17 · Basis of books
Accrual basis
Plain English
Count money when it is earned or owed, not when it moves. Work delivered → revenue, even if unpaid. Deposit collected → liability, even if the bank is full.
AR = invoiced, not yet collected · Deferred revenue = collected, not yet earned
Why it matters here
This is how you see whether the studio is working for free (SagePrint-shaped AR) or holding someone else’s project money (ProShield-shaped deferred). CRA, lenders, and a future partner will ask for this clock. The cash clock still pays RBC.
Opcelerate figure
Pieces only
Deposit on file $8,880 (likely deferred until delivery). Invoiced unpaid $10,696.88 (AR if the invoice is for delivered work). No revenue-recognition memo on disk, so earned revenue stays a dash.
Without a delivery/acceptance record, do not recognize the kickoff as earned. Without collection, do not call SagePrint cash.
Closer
Cash vs accrual — the same week, two clocks.
Cash clock
ProShield kickoff $8,880 CAD recorded received on the 28 Aug invoice index. That is bank-shaped, with two Interacs still to claim.
SagePrint INV-SP-2026-08 $10,696.88 CAD does not appear. Unpaid is silence on this clock.
Public offers ($25 / $50 / $2,500 / $3,500 / $3,000) do not appear. Quotes do not appear.
You can eat. You cannot yet say you earned it.
Accrual clock
The same $8,880 sits as deferred revenue until capture work is delivered. Spending it as profit is the error.
The same $10,696.88 sits as AR if that invoice is for work already done — and as nothing until a bookkeeper says so.
ARR, LTV, churn, NDR, margins, DSO days, DPO, WC, burn multiple: still dashes. Formula first. Stamp later.
You can see the shape. You cannot close the books from this folder alone.
Opcelerate Neural Inc. · 201 Kaska Rd #143, Sherwood Park AB T8A 2J6 · opcelerateneural.ca · local HQ file · 31 Aug 2026