On July 9, 2026, Anthropic launched a public hard-questions campaign: bring your toughest AI concerns, and the company says it will show its work while answering them.
Transparency as a competitive product
Frontier labs are learning that capability alone does not close enterprise deals. Anthropic's hard-questions invitation is a communications strategy and a trust product: public scrutiny, public answers, and an evidence trail.
How buyers should use this
Copy the method. Before buying agents, ask your own hard questions: what data leaves, what evals exist, what happens on failure, who can approve actions, and how incidents are logged. If a vendor cannot answer, do not scale.
Canada angle
Canadian public-sector and regulated buyers already require auditability. A hard-questions culture is not PR fluff for them — it is procurement hygiene.