Sherwood Park Realtor Closes 28 Homes in 60 Days With AI 'Listing Agent' — Brokerage Owner: 'I Thought She Was Cheating'

When Priya Jensen closed her 28th home in 60 days at the end of March, her broker called her into his office and asked her, point-blank, if she was somehow stealing leads from the brokerage's central pool. Jensen — a third-year agent at a mid-sized Sherwood Park brokerage — laughed, opened her laptop, and showed him her screen.

She wasn't using a special CRM. She wasn't double-listing. She was running an AI agent that her broker had never heard of: a system that triaged her inbound leads at 2 a.m., drafted personalized follow-up emails in her voice, generated MLS listing copy from her phone photos, and pre-filled showing schedules into her Google Calendar before she got out of bed.

"He stared at the screen for about a minute and then he said: 'You're not cheating. The market is cheating. We just haven't caught up.'"
— Priya Jensen, 31, Sherwood Park

The system — sold by a Canadian startup for under $250 a month — sits behind Jensen's existing tools. It reads her email, watches her MLS feed, listens to her voicemail, and learns. After three weeks of training, Jensen says, the agent could answer most "first contact" buyer questions in her tone, with her favourite phrases, and book the first viewing without her ever opening Gmail.

The 28-home streak — 19 buys, 9 listings — broke the brokerage's quarterly record by a margin so wide that the regional manager flew up from Calgary to interview her in person. By the time he left, three other agents in the office had asked Jensen for the link.

"My job hasn't changed. I'm still the realtor. I'm still in the car, still at the open houses, still negotiating. The agent just deleted everything I used to do at 11 p.m. on a Tuesday in my pyjamas."

The Real Estate Council of Alberta is now consulting on disclosure rules for AI-assisted communications — a policy thread that started, ironically, after a Calgary buyer received a rejection email so warmly written that they reached out to thank the (AI-generated) sender for the kindness. The Council's draft framework, expected this summer, would require agents to label AI-generated written communications without restricting their use.

Jensen, for her part, is unbothered. She has hired an assistant — a human one — to handle the volume that the AI is creating, and is on track for what would be the highest-grossing rookie-class year in her brokerage's 22-year history.

"My broker still doesn't fully believe it," she said, laughing. "He keeps asking to see the screen."